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1. Be Crystal Clear on Your Target Audience
Who do you want to serve? Many believe in the one-size-fits-all philosophy where their products can apply to everybody. Unfortunately, a lot of those who believe it are broke.
[spp-tweet tweet=”“You don’t have to convince these people to buy from you; they are already ready to buy. They’re just looking for what you have to offer.” -Marquel Russell”]
Consider having a fitness product for example. You can say that everybody can stand and lose weight. But, why not sell to those who are already looking for a product that can help them do that?
You just might be pitching to people who aren’t interested if you don’t narrow down your target. The ideal clients are those who already experienced such products.
2. Create a High Ticket Offer
Online sellers can tell you to sell for a minimum amount and upsell it. What Marquel discovered, however, is people just want the result. They want you to offer them your high ticket offer from the beginning.
[spp-tweet tweet=”“People want the real deal.” -Marquel Russell”]
If you are going to sell a product worth $5,000 or $7,000, you can simply sell that upfront instead of selling a low-end BS product that will lead people to others. That way, people will be more committed. Also, doing so will help increase your income faster.
3. Have a Sales Funnel
It’s your ultimate online marketing machine, where you give something free. That will take people to the process where you can educate them and tell them about your unique offering. In the end, guide them to purchase it.
Download and listen to the entire 7 Things I Teach My Clients About Building A 6 (Or 7) Figure Online Business. Don’t forget to leave us a 5-star rating and review if you enjoyed the show.
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