Client Attraction Memo – Issue #10

Candid Conversations with our Client Attraction Connoisseurs January 2022

Each month we give you insight into our business, the good, the bad, and the ugly. Also, give some insight into what we’ve learned from our clients. Plus, so much more…

January flew by for us, so we want to give you some insight from this past month, so you can take this information and implement it into your coaching and consulting business.

What are some insights gathered that would be beneficial to share with everyone to make sure 2022 is their biggest year ever?

  • It’s been great to see our clients take the time to dissect their business numbers to determine what’s actually working versus trying to assume what’s working and what’s not working. ([3:10])
  • Clients who come in only looking for results are often unable to sustain the results. Clients who focus on improvement over income, always win. ([04:42])
  • Some clients don’t have the proper mindset to build a business. They don’t look at the improvement and development that needs to take place to reach their goals. ([05:32])
  • When our CAU clients are focused on their development, determined on improving everyday and improving their skillset, those are the people that make more money in the long term ([06:14])

Conversation Recap

  • Number 1 – Focus on the data, not the drama. ([07:01]
  • Do you know your numbers? ([07:09])
  • Number 2 – Focus on Improvement over Income, Mindset over Marketing ([08:35])

Let us know your thoughts on this month’s candid conversation with our Client Attraction Connoisseurs!


Million Dollar Insights 

Each Tuesday we conduct live streams inside of our Facebook Group, Get Clients Daily. The live streams are free coaching sessions to help you build a 7-Figure coaching business.
I want to share one of our favorite live streams from this month.

7 Client Attraction Mistakes to Avoid in 2022

Also, we have our School of Client Attraction Podcast’ that goes live every Monday on all major podcast platforms and our YouTube channel.
One of the most downloaded episodes for this month was 90% of Your Ad’s Success Is Determined By This“.

You can have the perfect funnel, pick the ideal target, and put out great content… but that only counts for 10% of your success. Without this one ingredient, all your efforts just lose you money.

What accounts for the other 90% of your success? A great offer!

If you have the wrong offer, or it’s positioned wrong, you won’t convert traffic into leads… and you certainly won’t convert leads into clients!

Want to discover how to build client-winning offers?

Take a listen here.

If you have been connected to our content, you know we post a video every single day.

This month, my Million Dollar Insight comes from This Critical Mistake Had Me Out Of Financial Alignment In The Past.

I was making this critical mistake in the past that had me out of financial alignment. I made the change and my life changed, my entire financial and personal life.

I want to share it with you in case you missed it.


Books We Read In December

I’ll kick off what I’ve read in the past month…

I’ve read:

Revised Not Repeated by Destiny Bennett

The Power of Now by Eckhart Tolle

Aundrae, our Co-Founder and Head of Client Success, was light on the books again this month:

The Color of Money: Black Banks and the Racial Wealth Gap by Mehrsa Baradaran

Breaking the Habit of Being Yourself: How to Lose Your Mind and Create a New One by Joe Dispenza

Play Nice But Win: A CEO’s Journey from Founder to Leader by James Kaplan and Michael S. Dell

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

Built, Not Born: A Self-Made Billionaire’s No-Nonsense Guide for Entrepreneurs by Tom Golisano

Cierra, our Copy and Messaging Coach, was in her books as well.

She read:

Psycho cybernetics by Maxwell Maltz


Event Spotlight

Our 7FS Mastermind clients came together to celebrate their wins but also get the push to reach the next milestones for 2022.

Watch this brief look into our two-day retreat.

If you would like to attend our client-only events, visit PaidAdPlaybook.com to start the easy journey of becoming one of our clients. We’ll love to have you!


Client Spotlight – Dr. Viola Pierce

I began this journey about three years ago but did not have a reliable way to attract clients.  I was working a full time job that I felt unfulfilled and wanted to change the trajectory of my life.  I have been a nurse for thirty years this year and I wanted to make a sustainable change in healthcare.  

Prior to coming to client attraction, I saw Marquel on a podcast and he said the success is a system.  I had another coach at the time say that in order for me to move from the corporate world to entrepreneurship full time, I needed that systematic way of attracting clients.  However, the program did not provide a systematic way.  

When I signed up for an information session with Marquel and he said that they would be doing a done with you service for the system, it was a no brainer for me. In the training, they were so incredibly gracious and kind to everyone during the sessions of setting up our own systems.  I knew that I would benefit from the year-long program and I knew that I needed the support. 

Since joining, In four months, I am 1 client away from making my entire year’s salary last year at my corporate job.  I was able to retire from nursing completely and serve nurse coaches and consultants while they serve their community. The goal is to change the face of healthcare as we know it.  This not only changes the trajectories of our communities but the trajectory of those that are serving.  

This has been the BEST choice I have made in Business thus far, outside of putting God in my business.

Want more clients, profit, freedom, and impact, Apply To Join Client Attraction University.


Ready To Experience Rapid Growth In Your Coaching or Consulting Business?

So if we aren’t connected, here are a few ways to do that:

Our Instagram Pages are:

Marquel Russell: @marquelrussell

Aundrae Gaskin: @aundraevgaskin

Cierra Seay: @cierraseay

The Podcast is at MarquelRussell.com/podcast

Our YouTube Channel is YouTube.com/marquelrussell

If you haven’t checked out the Paid Ad Playbook, you can do that at PaidAdPlaybook.com

Apply To Join Client Attraction University so you can attract more of your dream clients while working 50% Less, head over to RapidGrowthSession.com

You can also see a demo of Client Attraction University at ClientAttractionUniversity.com

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